It has been over 25 years since St. Croix built and opened a new hotel. Oh yes, the Divi was rebuilt in about 1999, but the hotel is really a Hollywood set, “open” so the casino can conduct business. Divi only does cursory advertising of it’s St. Croix property, outside of St. Croix. The last new hotel built was the Carambola Golf & Beach Resort, originally a Rock Resort. The Carambola property has been bifurcated, bankrupted, sold, and resold many times over, it has been a Westin, a Raddison and a timeshare resort to name a few renditions. Now the VI Government Employees Retirement System (GERS) has come to the rescue with $13M, mostly to cover debt, in hope of securing a Marriott Rennaisance franchise.
In the later 1980s several large scale hotel projects were scheduled , such as the Ritz Carlton near Carambola, Sheraton at Coakley Bay and Stouffer Hotel & Golf Course at Diamond Keturah were initially slowed by lawsuits from the St. Croix Environmental Association (SEA), finally blown away by Hurricane Hugo and a bad economy.
In recent history, the Virgin Islands government has been desperate enough to offer rezoning, permitting, convention center funding and casino licenses to questionable developers on sensitive properties, with little, or no resort development experience, or funding, all to no avail.
Over the past few years Nevis has built a Four Seasons Resort and Golf Course, St. Kitts, a Marriott Hotel and Vieques will open a 5 star W Hotel & Resort this month. Puerto Rico through the Government Development Bank (GDB), assistance from the Tourism Development Bank (TDB) and local lenders continues to open luxury resort property, after luxury resort property. Ritz Carlton recently announced that a group of investors, with the help of Puerto Rico’s GDB and TDB will build a $341M Ritz Carlton Reserve at Dorado Beach, which will hopefully open for the 2013 season.
“Without a true partnership between the developer and the government, construction of major Tourism projects are practically impossible”, stated Hugh Andrew, president of International Hospitality Enterprises in 2002, Caribbean Business article. Mr. Andrews knows from what he speaks, his organization developed and/or redeveloped most of the finest resort projects in Puerto Rico, The El San Juan, Condado Plaza, El Conquistador, Las Casitas Village, El Convento, Condado Vanderbilt and most recently La Concha. These are incredible accomplishments, but as Mr. Andrews rightfully points out, would never have come about without the partnership with government.
Rum revenues are fine, but if the Government of the Virgin Islands had invested say $500M in hotel development with a real developer, St. Croix could have two new 500 room hotels. Such development would create 2,000 construction jobs, 2,000 permanent jobs, diversify the economy, create numerous new service businesses, support jobs and tax revenues. Maybe even entice a Hugh Andrews to St. Croix and make some lemonade, out of some of the islands lemons.